现状|如何吸引用户和创作者？浅析海外短视频行业现状与竞争策略( 五 ) 扎克伯格|资产|马克·|大卫·马

快手在海外整合业务的同时，也于2021年10月首次在海外推出品牌化广告平台，即巴西上线的Kwai for Business。过去一年，Likee则在减少广告投放，着力于私域流量构建以及创作者激励。
2021年，在短视频继续渗入全球网络用户日常生活的同时，入局、扩张与退出的脚步都从未停止。故事有了很多新的讲法，2022年，让我们继续见证。
参考链接：
[1]胡泳：TikTok的流行之道
https://mp.weixin.qq.com/s/To3bAMjoaaJ0qBE8-kKFqw
[2]全媒派：海外短视频混战前线直击：YouTube1亿美元奖励短视频创作者
https://mp.weixin.qq.com/s/_BWBSad7JtK9ZDgak8Eajg
[3]国海证券研究所报告：短视频行业专题之出海篇——长风破浪正当时
[4]https://www.bandwagon.asia/articles/tiktok-youtube-instagram-triller-snapchat-short-videos-platform-tech-business-marketing-social-media-list-2021
[5]https://sensortower.com/blog/app-revenue-and-downloads-2021
[6]https://brandastic.com/blog/what-is-tiktok-and-why-is-it-so-popular/
[7]https://www.searchenginejournal.com/youtube-shorts-guide/382267/
[8]https://www.cnbc.com/2021/08/11/snap-creators-say-theyre-leaving-the-apps-spotlight-feature-as-payments-dry-up.html
[9]https://www.gadgettimes.in/news/app/instagram-to-double-down-on-video-in-2022-to-focus-on-reels/articleshow/88599298.cms
[10]https://techcrunch.com/2022/01/12/app-annie-global-app-stores-consumer-spend-up-19-to-170b-in-2021-downloads-grew-5-to-230b/
[11]https://www.tiktok.com/creators/creator-portal/en-us/getting-paid-to-create/creator-next/
[12]https://techcrunch.com/2021/08/19/in-growing-battle-with-tiktok-facebook-to-test-facebook-reels-in-the-u-s/
[13]https://techcrunch.com/2021/10/20/pinterest-gets-more-tiktok-like-with-a-watch-tab-for-videos-announces-20m-in-creator-rewards/
[14]https://www.nytimes.com/2021/12/05/business/media/tiktok-algorithm.html?partner=slacksmid=sl-share
[15]https://www.theverge.com/2021/12/13/22832529/instagram-reels-visual-replies-feature-tiktok-copy
[16]https://www.theverge.com/2020/12/14/22174064/tiktok-tv-app-samsung-uk-fire-amazon
[17]https://www.tiktok.com/creators/creator-portal/en-us/getting-paid-to-create/creator-next/
[18]https://www.engadget.com/how-the-pandemic-supercharged-the-creator-economy-153050958.html
[19]https://techcrunch.com/2021/11/08/instagrams-creator-subscriptions-nearing-launch-app-store-listing-reveals/
作者：yuri；公众号：全媒派（ID：quanmeipai）
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